The Streetsville BIA’s mission is to maintain and promote a vibrant business community within the historic Village of Streetsville through advocacy, events, marketing, and beautification. Our goal is to foster a sense of place where all feel welcome in our Village.
In 2018, the Streetsville BIA was the recipient of a Main Street Revitalization grant funded by the Province of Ontario. With this grant, we were able to purchase 100 additional planters, pave 30 pads to support the foundation of these new locations, repair existing planters, provide complimentary hanging baskets to our members in 2020, purchase new summer banners and our final project installed this week, our Mural Banner Project located at 142- 148 Queen St. S.
This Mural Banner Project would not have been possible without the additional sponsorship from the Streetsville Legion Branch 139, The Streetsville Bread and Honey Founders Festival, and the Vic Johnston Community Centre.
The support of our community partners, De Zen Realty Co. LDT, allowed the Streetsville BIA to turn this vacant land that once housed a Credit Dale Poultry Farm and a gas station owned by Imperial Oil Limited in to an artistic composition of our Village.
For this project, we commissioned Migomedia, a freelance graphic firm owned and operated in Mississauga by Creative Director and Graphic Designer Jeff Jones. As well as Visual Artist Chloe Nava.
Chloe is a Canadian (and former Singaporean) artist specializing in acrylic painting and mixed media illustration. Her art education began at nine years old and was honed at the Jenny Li Art School for over a decade. Her dual-cultural heritage has influenced her unique and colourful perspective of the human experience, ranging from food, beauty, animals, and nature.
Her style borders on hyper-realistic and surreal interpretations of her subject matter. She draws inspiration from different still-life aesthetics and then curates her images, sometimes through her own photography, to reveal a story in their presentation.
“What I hoped to bring to these 9 mixed-media banners (paintings and digital art) was the specific history of the neighbourhood, as seen through my perspective as an artist. The result has been a colourful and celebratory display of all of Streetsville’s facets from its events, nature elements, city planning, and history. This project was a large undertaking and working to create a collection that reflected my style as an artist as well as Streetsville was a challenge and one that has expanded my range as an artist. I’m grateful to the Streetsville BIA for providing me with the opportunity to ‘paint’ the “Village in the City” and leave my thumbprint on these banners”, explains Chloe.
The goal of this mural is to connect the community to our beloved “Village in the City” and showcase the story of Streetsville through public art. Public art adds tremendous value to communities’ cultural and economic existence, creating a sense of place and community pride.