• Happening In The 'Ville

New Digital Squad Helping Main Street Small Businesses “GET DIGITAL”

Photo: Supermoon Japanese Style Cheesecake- 128 Queen St. S #19, Streetsville

In a technological age that demands efficiency, creativity, accessibility and a strong customer-centred approach, the City of Mississauga unveiled its new Digital Service Squad (DSS). The DSS consists of three digital technology specialists who work with local Business Improvement Area Associations (BIAs) to support main street storefront small business owners to enhance their digital presence. This includes helping them adopt digital tools and technologies to help attract new clients and improve the way their goods and services are being marketed.


The Digital Service Squad was made possible through a $50,000 grant awarded to the City by the Ontario Business Improvement Area Association (OBIAA) in partnership with the Government of Ontario.

“I’d like to thank the provincial government for this grant which will help our local businesses become more tech-savvy, versatile and competitive,” said Mayor Bonnie Crombie. “Mississauga has a unique and diverse small business community. From local bakeries to nurseries and barbershops to convenience stores, they are constantly looking for ways to expand, attract new business while making their day-to-day business functions more efficient.”

“Our Digital Service Squad has hit the streets and is already helping main street small businesses bridge the digital divide,” said Michelle Browne, Manager, Economic Development Office, Mississauga Business Enterprise Centre (MBEC). “Promoting your business is no longer just putting up a sign at your storefront or handing out flyers – it is so much more. The Squad will continue to further our commitment to support and provide businesses with advice so they can gain the competitive edge they’re looking for. We want main street small businesses to know we are there for them every step of the way, as their success is our success.”